

BEST EYEWEAR BRAND 2024 - CITY KIDS The Green Awards 2024
ATOM London is proud to announce that it won GOLD in the BEST EYEWEAR BRAND category at the CITY KIDS The Green Awards 2024. Below is the Online Post of CITY KIDS regarding the win.
Offering high-quality sunglasses and blue light glasses tailored specifically for young eyes, ATOM London focuses on eye health without compromising on affordability or durability.
Made from top-grade TPEE, TR90, and acetate, their frames are designed to withstand the wear and tear of active little ones. With 100% UV protection and polarised lenses, these glasses shield children’s eyes from harmful rays, addressing the fact that kids’ eyes transmit 70% more UV than adults’. Their blue light glasses support better sleep and reduce the impact of screen exposure on young users.
Their commitment towards education and research in the field of children’s eye health can be witnessed with them partnering with Huddersfield University for a research on the effect of Blue Light on the circadian rhythm of the heart amongst children, and the behavioural impact of blue light on the sleeping patterns.
ATOM London is also tackling misconceptions about kids’ eyewear, encouraging parents to prioritize eye protection over fears of lost or broken glasses. Their products bridge the gap between cheap, low-quality options and pricey designer brands, ensuring quality, comfort, and affordability.
With roots in a relatable family story, ATOM London has grown into a global brand, retailing in the UK and Middle East. Through their partnerships with opticians and a commitment to research, ATOM London is on a mission to build a healthier, more aware future—one stylish frame at a time.
Our judges said:
“How refreshing to see a brand with such passion from parents with first-hand experience. Reading their business plan was very eye-opening (excuse the pun) and it’s great to see a brand taking eye health so seriously. There aren’t many brands out there like this so I hope to see it boom.” Bianca London, GLAMOUR UK Website Director and Media Consultant
“ATOM London is shaking up kids’ eyewear with durable, eco-friendly glasses that protect young eyes from UV and blue light. Their high-quality deisgns are long-lasting.” Ellie Thompson, MyBaba
“Great sunglasses for little ones.” Erica Loi, Brand and Communications Consultant
https://www.citykidsmagazine.co.uk/2024/11/27/the-green-awards-fashion-winners-2/